It’s Time to Think About Your Holiday Ad Strategy
I realize it’s still August and a long way from Black Friday, Cyber Week and the gift-giving season, but it’s definitely time to start thinking about the holidays…
Read →I realize it’s still August and a long way from Black Friday, Cyber Week and the gift-giving season, but it’s definitely time to start thinking about the holidays…
Read →Return on Ad Spend (ROAS) is a metric widely used to measure the profitability of digital advertising campaigns. Essentially, a calculation that estimates revenue earned from every dollar…
Read →Note: all these numbers are from a real account we manage. When agencies tell you how good they are because they get amazing ROAS (Return On Ad Spend)…
Read →Has Your Facebook Pixel Been Hijacked? Recently, we noticed an increase in new domains sending data to one of our clients’ Facebook pixel. We also got an email…
Read →And, how to have it cost you $13,000 in 11 days Yes, it’s possible and it happened to one of my former clients. It’s a very simple story,…
Read →Recently, I was approached by a business owner to evaluate changes in their SEO. They’d recently had a new company take over and build them a new site…
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