It’s true. $100,000 is a lot to lose in 4 months, but that is the case. In fact, it’s a conservative estimate. I’ll show you how that happened and do the math below. A while ago, a company I’ve worked with decided to combine their online store with the company that provided their brick and mortar […]
Search Engine Marketing
Online Marketing’s Recipe for Success
There are definitely some things I’ve learned in almost 2 decades of online marketing, ranging from tracking conversions and click through rates to setting up analytics and advertising campaigns to marketing and SEO for hundreds of clients and projects. But there really is one, single equation to keep in mind when looking to boost your […]
Evergreen, CO Population and Social Media Potential
I’ve recently been asked by several local business to help them increase web and social media traffic for their businesses. It’s been really fun to help them and see the gains they’ve realized in terms of web traffic and sales. I’ve helped many businesses grow with additional marketing efforts over the last 15+ years and, […]
What’s the difference between a keyword?
This reminds me of an old joke… Q: “What’s the difference between a duck?” A: “One foot is both the same.” Of course that doesn’t really make sense, but in a weird sort of way it does. There are millions of different keywords out there to choose form for any industry. One keyword (or phrase) […]
Internet Marketing Budgets, cont’d
So what about that budget? If you’re starting a brand new site that has no traction and no one knows about it at all, your probably going to need to spend more to start than if you’re an established web property. It also depends somewhat on your product or service, and if you have a […]