One of the strongest ways you can market your business these days is through Facebook Prospecting Campaigns. Whether you’re just starting out with Facebook Advertising or you’ve been doing it for a while, there’s always something to learn. There’s a ton of information out there about this, but we hope to give you some tools […]
Search Engine Marketing
How to Market Your Local Business During Coronavirus (Covid-19)
We’re seeing a lot of businesses shutting doors or slowing down so much that there’s a risk of going out of business. No one wants to see that happen anytime soon. But there are ways to continue to market your business when it seems that customers have gone away. Obviously, luxury items may be hard to […]
How to Lose Over $100,000 with your Website in 4 months
It’s true. $100,000 is a lot to lose in 4 months, but that is the case. In fact, it’s a conservative estimate. I’ll show you how that happened and do the math below. A while ago, a company I’ve worked with decided to combine their online store with the company that provided their brick and mortar […]
Online Marketing’s Recipe for Success
There are definitely some things I’ve learned in almost 2 decades of online marketing, ranging from tracking conversions and click through rates to setting up analytics and advertising campaigns to marketing and SEO for hundreds of clients and projects. But there really is one, single equation to keep in mind when looking to boost your […]
Evergreen, CO Population and Social Media Potential
I’ve recently been asked by several local business to help them increase web and social media traffic for their businesses. It’s been really fun to help them and see the gains they’ve realized in terms of web traffic and sales. I’ve helped many businesses grow with additional marketing efforts over the last 15+ years and, […]
What’s the difference between a keyword?
This reminds me of an old joke… Q: “What’s the difference between a duck?” A: “One foot is both the same.” Of course that doesn’t really make sense, but in a weird sort of way it does. There are millions of different keywords out there to choose form for any industry. One keyword (or phrase) […]