The other day I was looking at Google Analytics and I noticed on a new client’s Klayvio emails, the UTMs on all the links is just this: “?utm_source=Klaviyo&utm_medium=campaign” I always recommend customizing and expanding the UTMs to each individual link so each link is unique and trackable and also includes at least: utm_source utm_medium utm_campaign […]
Search Engine Marketing
Benefits & Drawbacks of Tracking ROAS
Return on Ad Spend (ROAS) is a metric widely used to measure the profitability of digital advertising campaigns. Essentially, a calculation that estimates revenue earned from every dollar spent. It’s typically expressed as an integer with an X, like 2.5X, which means for every dollar you spent, you earned $2.50. While there is a movement […]
Improving Your Facebook Page Quality Score
Starting September 29, Facebook is changing and enforcing how they handle Pages with low Facebook Page Quality Score. Currently, your page is ranked by customer feedback on a scale of 0-5. Pages More than a Year Old: If your Page’s score drops below 2 but above 1, your Page will see a delivery penalty applied […]
Holiday Sales Starts Now
It’s mid-September already, do you know what your holiday sales campaign strategy is yet? Hopefully, you do. Every holiday season is a little different from the previous holiday season and we expect this year to be no different, except that we think it’ll be more different than anything we’ve ever seen before. Between Covid keeping […]
Building Facebook Prospecting Audiences that Work
When building audiences for Facebook ads one of the first things to remember is that the same audience set up that works for one client, may very well not work for another client. In other words, you can’t always replicate success. Conversely, if you have an audience that isn’t working for one client, it doesn’t […]
Facebook & Google Ad Grants
Recently Facebook and Google announced plans to offer grants to businesses that have been using their ad platforms and affected by Covid-19. These grants may be in the form of cash or ad fees so you can continue to advertise your busienss. Many, many businesses have of course been affected adversely because of declining sales […]
