Recently, I was approached by a business owner to evaluate changes in their SEO. They’d recently had a new company take over and build them a new site and noticed that their online leads had significantly dropped. Wanting know why and what to do about it, they contacted me. Looking through the new site vs […]
Education
3 Tips to Keep Your Business Active Online
1. Talk to your customers OK, so that’s just one tip, but it’s an important tip. But what does this mean? How do you do this? What do you talk about? Several years ago a respected business advisor once told me that “silence kills the deal.” This was at a time when we had a […]
How to Market Your Local Business During Coronavirus (Covid-19)
We’re seeing a lot of businesses shutting doors or slowing down so much that there’s a risk of going out of business. No one wants to see that happen anytime soon. But there are ways to continue to market your business when it seems that customers have gone away. Obviously, luxury items may be hard to […]
How to Lose Over $100,000 with your Website in 4 months
It’s true. $100,000 is a lot to lose in 4 months, but that is the case. In fact, it’s a conservative estimate. I’ll show you how that happened and do the math below. A while ago, a company I’ve worked with decided to combine their online store with the company that provided their brick and mortar […]
Internet Safety Podcast
Several months ago I was contacted by Jackie Flynn about my experience with internet safety for kids, the book I wrote about it and presentations that I give to parents, teachers and students. Her goal was to create a podcast for her series Parenting in the Rain. The podcast came out really well! Jackie has a […]
Online Marketing’s Recipe for Success
There are definitely some things I’ve learned in almost 2 decades of online marketing, ranging from tracking conversions and click through rates to setting up analytics and advertising campaigns to marketing and SEO for hundreds of clients and projects. But there really is one, single equation to keep in mind when looking to boost your […]
