Maybe you know this already, but when using an Ad ID to replicate a Facebook Ad, if you have a customized story/reels placement, it becomes a DCO ad, or Dynamic Creative Optimization ad in the new placement and doesn’t bring over the story/reels. It has a longer URL with this after the Ad ID: “?dco_ad_id=some_long_number” […]
Ad Buying is like cooking
Foodies (and business owners)… listen up… Ad Buying is like cooking. Yep, that’s what I said. Recently I’ve been seeing more and more posts and stories from Ad Buyers about setting up Facebook and Google campaigns and likening ad buying to: how you cook a steak as a “crusade” as a ninja using a single […]
Microsoft Bing Ads Audience Network is Now On By Default: How to Opt Out.
Like many other advertisers, I almost always choose to opt-out of Microsoft Ads Audience Network – especially when profit is more important than traffic. Like the Google Audience Network, it can be a great way to lose a lot of money. This morning I noticed a client account spending more aggressively than normal. After some […]
Why your website should be more like a dating website.
Wanted to revisit this post from several years ago: Why your website should be more like a dating website. ❤️ Bunch of years ago, we built a couple dating websites for some clients. They were pretty simple and for various reason, never got to the level of the big ones out there now. It takes […]
It’s Time to Think About Your Holiday Ad Strategy
I realize it’s still August and a long way from Black Friday, Cyber Week and the gift-giving season, but it’s definitely time to start thinking about the holidays (much like Costco already is), and how to be the hero and start driving traffic to your site. Even though this is typically a time of year […]
Custom UTMs in emails. Are they worth it?
The other day I was looking at Google Analytics and I noticed on a new client’s Klayvio emails, the UTMs on all the links is just this: “?utm_source=Klaviyo&utm_medium=campaign” I always recommend customizing and expanding the UTMs to each individual link so each link is unique and trackable and also includes at least: utm_source utm_medium utm_campaign […]
